0121 580 3080 sales@wrightsplastics.co.uk

Cost saving solution proves just the ticket for EAT.

Our value engineered approach to EAT.’s food POS ticketing requirements helped them reduce unit costs by around 50% and lower replacement costs, as well as reduce dwell time in their busy branches.

 

EAT.’s existing POS ticket holders were too small, too easily dislodged, too easy to break – and too costly! The EAT. marketing team approached us to help develop the next gen POS ticket holders.

Larger ticket area for additional allergen information

Designing a larger ticket holder for the new larger ticket seems easy enough – but we had to ensure the larger ticket holder remained in position, was durable (EAT.’s existing ticket holders suffered from a high breakage rate) and was less expensive than the current smaller ticket holder.

We designed a larger ticket holder with a more secure clip to keep the ticket holder in place at all times & cleverly engineered it (see below) to ensure they remained front facing.

Compare our larger ticket holder (top left) to previous holder

Our engineered clip meant the new ticket holders remained in place and face forward  – even when knocked by product or customers. This also lowered the attrition rate which brought cost savings.
An one-size fits all approach meant – with small design & material adjustments – the same ticket holder could used on lower height shelves on chillers, non-chiller shelving & even heated food cabinets.

Our new design meant less breakages which also meant lower replacement costs – but we also switched to robust but less expensive PETG material for the ticket holders. Using the latest laser cutting kit we were able to manufacture with increased speed and maximum efficiency which also helped reduce per unit cost.

Replacement costs are significantly reduced and the unit cost is around 50% lower.

As part of an overall review of their existing branding, High Street food-to-go brand EAT. approached Wrights Plastics with a need to update their food POS ticketing. Addressing public concerns over food labelling meant the company needed their ticketing to include clearer  information – to ensure the information was more easily readable in their very busy venues.

The EAT. marketing team approached us to solve their ticketing challenges with an extensive wish list that included six challenges:

  • Incorporate a larger ticket for ease of reading
  • Reduce the high attrition rate of the existing holder
  • Present ticketing face on to the customer to aid their choice
  • Reduce dwell time
  • Establish a one size fits all solution
  • Reduce costs

Our design team have extensive experience of delivering value engineered POS solutions that have helped customers reduce costs and improve sustainability. Through our design expertise, knowledge of materials and inhouse processes we developed a single ticket holder that met EAT.’s challenges

Challenge 1 Larger ticket area for  clearer product information

Designing a larger ticket holder for the new larger ticket seems easy enough – but we had to ensure the larger ticket holder remained in position, was durable (EAT.’s existing ticket holders suffered from a high breakage rate) and was less expensive than the current smaller ticket holder.

We designed a larger ticket holder with a more secure clip to keep the ticket holder in place at all times & cleverly engineered it (see below) to ensure they remained front facing.

Result: A larger ticket holder securely held in position meant essential product & food labelling info was easier to see at all times.

Challenge 2 Reduce the high attrition rate of the existing holder

The clips on the old ticket holder were particularly liable to breakage. We developed an alternative way to attach the ticket holders to the shelving which is much more robust – and used our product knowledge to change from 5mm acrylic to PETG which is less liable to break.

Result: An engineered clip & a change of material meant much lower wastage – better for the environment and a good way to reduce costs, too.

Challenge 3 Present ticketing face-on to the customer to aid their choice

Previous ticketing was too easily dislodged. With recent concerns about food labelling it was even more important that tickets faced the customer at all times. Our expert team engineered the ticket holder so that it remained face forward at all times – even if knocked by products or hands.

Result: An engineered solution ensured tickets remained face on – and essential info was seen at all times

Challenge 4 Reduce dwell time

Larger ticket holders meant larger tickets could more clearly display the info customers need to make a buying decision. With ticket holders in place and face-on, making that decision became a whole lot faster.

Result: Reduced dwell time thanks to larger ticket holders and smart ticket holder design.

Challenge 5 Establish A One Size Fits All Solution

Ticket holders needed to be seen in a wide range of locations across the store – from chillers to hot cabinets and shelving. Our initial design focussed on the chiller display but we were able to make sure the same design would work through the location.

 The bottom shelf on the chiller cabinets is a different depth from the rest of the cabinet so we again modified our design to create a tab that held the ticket more firmly in place.

We amended the design for the heated food display cabinet. It meant the EAT. team could instantly know where the ticket holder was to be used. The ticket holder was just as easy to update but a change of material meant it was just as resistant to heat as it was to breaking!

We added a powerful magnet to other ticket holders & these can now be used on all other shelving and POS display in any EAT. venue.

Result: Smart design tweaks means one ticket holder can be used effectively in any area of the venue

Challenge 6 Reduce costs

With high attrition levels plus a high unit cost, it was important to look for not just a valued engineered alternative but a good value one too! The new design meant less breakages which also meant lower replacement costs – but we also switched to robust but less expensive PETG material for the ticket holders. Using the latest laser cutting kit we were able to manufacture with increased speed and maximum efficiency which also helped reduce per unit cost.

Result: Replacement costs are significantly reduced and the unit cost is over 50% lower.

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