From design to delivery our candy FSDU is a sweet sensation.
We had already collaborated previously with the client manufacturing a feature FSDU for a different candy range so we were delighted to have the opportunity to work with them again. Their brief could not have been simpler – create a sales-boosting FSDU based around the Juicy Drop Pop Candy pack shape. That is the kind of brief to get our inhouse design team’s juices going. We developed a concept that not only reflected the quirky colourful pack design but supported Bazooka Candy Brands “edible entertainment” philosophy with its funky features and clever & engaging design.
Prototypes and Production
With 50 years POS retail display expertise, unbeatable material credibility and a roomful of CAD boffins we were able to develop the concept into a practical reality. We worked closely with the client, creating plastic prototypes and refining the design following market testing.
The production process showcased our core plastic fabrication skills. The 540mm base was vacuum formed and manufacturing the components involved line bending, laser cutting and drape moulding processes. We have the skills and leading-edge kit to ensure every part was made with maximum efficiency – minimising material waste and energy use. Precision was essential to ensure the 1.9m high unit could be safely and speedily assembled instore.
Keeping all processes in-house also reduced carbon footprint of the project – as well as delivering cost and project management benefits for the client.
Our near-photographic image quality and text-perfect Océ Arizona printers meant the digitally printed POS more than matched the products zingy ‘popping’ colours and product images.
Collation and Distribution
Another inhouse service that delivered benefits for the customer was our inhouse collation and distribution service. With over 9,000 sq ft of warehousing we were able to store the manufactured components. On call-off we collated all the individual parts and then despatched to the required location.
The FSDU can be found in stores and malls worldwide – including Saudi Arabia, UAE and South Korea.
Our client loved the end result so much that we have started on the next project – delivering high impact CTUs for the Juicy Drop Pop range.