What is the purpose of Point of Sale Display?

The purpose of  Point of Sale display is to increase business conversions in the physical environment. For retailers this will most often translate to more sales, but other goals may include greater brand awareness, marketing sign ups etc. Other goals for other...

What Does Line Bending Mean?

Line bending involves passing an electric current through a conductive wire creating a low heat. The plastic to be formed is then placed over the wire at the precise place where the bend is required. The process is used to make acrylic shelves, leaflet holders,...

Why Plastic Prototyping?

Why plastic prototyping has become increasingly popular in the last decade is something we look at in this article. While 3D printing technology kick started the growth, it is the increasing accuracy and reducing costs of alternate plastic prototyping processes that...

Retail Store Display Solutions

At Wrights Plastics we have developed effective retail store display solutions for High Street giants, independents and start-up businesses. Our brand understanding drives everything we do, and our expert knowledge of a range of manufacturing process means we can...
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